Fonecta

Client: Fonecta · Year: 2011

Fonecta is the leading directory in Finland with 4 million customers and over 100,000 companies listed. Fonecta helps customers get information regarding daily life and businesses through traditional yellow pages and digital channels.

Objective

The objective of the campaign was to test the effectiveness of mobile advertising as a new potential channel with Fonecta, and above all, to launch the new 16400 application in June 2011.

Approach

We rolled a mobile-first display and search pilot across InMobi and Google Mobile Ads. Banners were tailored for high-volume placements within mobile applications and search verticals related to local listings and contact look-up.

Outcome

The pilot validated mobile as a viable acquisition channel for Fonecta and informed a multi-channel rollout in the months that followed.